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Kids Karaoke | HAPPY AND YOU KNOW IT + MORE | Learn English Songs For Kids | Helen Doron Song Club

English nursery rhymes for young children! ” If you’re happy and you know it, clap your hands! If you’re angry and you know it, stamp your feet! …” Your child will …

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Universe – Planets, solar system – uranus | preschool education Learning for kids – Jugnu Kids

universe, planets and solar system are some favorite topic for kids to explore. Earth, sun, uranus, and other planets in universe. Make sure you subscribe and …

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ENGLISH GRAMMAR || PART 11DIRECT -INDRIECT SPEECH || BALASAHEB SHINDE

balasahebshinde या लिंकवर क्लिक करून चॅनलला करा.

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How HackerOne Builds Customer Trust


Defining and communicating in a singular brand voice is essential for delivering consistent customer experiences and building an overall brand identity. But it’s not easy—especially when your business caters to two distinct audiences. 

For San Francisco–based HackerOne, the need for nuance is especially pronounced. HackerOne was started by hackers and security leaders driven by a passion for making the internet safer. Today, the platform enables companies to work together with the hacker community to mitigate cyber risk by identifying and reporting security vulnerabilities before they can be exploited. HackerOne customers range from leading consumer brands such as Starbucks and Nintendo to tech giants such as Twitter and PayPal to government entities such as the US Department of Defense. To date, HackerOne has worked with hackers from over 150 countries across the globe to find nearly 250,000 valid vulnerabilities in customer systems. 

The challenge

HackerOne has two wildly different audiences—the hacker community and enterprise businesses. HackerOne seeks to build relationships with senior executives to convey value at public and private organizations. Team members must speak with authority about security concerns as well as HackerOne’s strategic partnership with ethical hackers. At the same time, HackerOne must appeal to and relate with hackers around the globe, enticing them to participate in the community, grow their skills, and scan for bugs in customer assets. 

Both audiences are critical to HackerOne’s success. HackerOne’s brand voice must balance the professionalism enterprise leaders expect while continuing to engage the hackers they rely on to power their platform—who typically respond to more informal language and tend to be skeptical of corporate-speak. The HackerOne marketing team knows their challenge is twofold: balancing the brand voice and bringing it to life consistently. The team foresaw challenges when it set out to refresh the brand voice and update the website. With the need to manage a variety of team members and contractors, maintaining consistent quality of content and tone of voice in web pages, blogs, ebooks, and sales collateral was challenging. HackerOne needed to put its best foot forward across every touchpoint and in every channel—no matter the writer. 

While traditional style guides can help companies document and articulate their brand voice, they’re often difficult to follow, challenging to enforce, and used by few team members. HackerOne recognized that achieving a nuanced brand tone would require continual coaching and a more integrated approach.

The solution

Several HackerOne team members were already using Grammarly independently, relying on in-line suggestions for spelling, grammar, punctuation, and other core writing components. When the new internal communications lead, Debbie Cotton, joined HackerOne, she spotted an opportunity to leverage Grammarly Business to drive consistency in language and tone across the organization.

The HackerOne IT team consolidated individual user accounts under a centralized Grammarly Business account, giving Debbie and the marketing team the ability to access enterprise features and insights. With a company style guide incorporated directly into Grammarly Business, all HackerOne team members started receiving highly customized writing suggestions in real-time, including punctuation recommendations, preferred language phrasings, and acronym preferences. These suggestions made it easy to ensure everyone used brand language appropriately and avoided jargon that could alienate or confuse their audiences. At the same time, Grammarly’s tone detector helped every team member identify when their writing was too formal or informal to maintain that careful balance.

Teams across the organization embraced the Grammarly Business product based on Grammarly’s value and goodwill across individual accounts. And because the tool integrates seamlessly into existing workflows, there were few barriers to adoption. Thanks to Grammarly Business, HackerOne’s style guides update dynamically, making it easy to push updates to brand language to the entire company within minutes. 

The results

Since implementing Grammarly Business, HackerOne has seen significant organic improvements in brand voice consistency and writing quality. The marketing team develops collateral with more consistent language and tone, delivering a balanced voice that resonates with customers and hackers alike.

And with real-time coaching from Grammarly Business, teams beyond marketing are writing higher-quality content. In fact, HackerOne’s internal Grammarly metrics show that team communication as a whole has improved by 66%—measured across writing quality pillars such as clarity, delivery, engagement, grammar, and correctness.

Marketing leaders now produce higher quality content more quickly with shorter review cycles—and have a better grasp of team communications and recommendations for improvements. “Grammarly Business reduces the time our CMO and other senior executives spend reviewing written work. This says a ton about the value Grammarly Business brings to our organization both with productivity and consistency,” says Debbie Cotton, internal communications lead at HackerOne.

As HackerOne grows, real-time coaching from Grammarly Business will help the brand achieve consistency and continually improve communication skills in a scalable way. Grammarly Business will propel HackerOne to build trust and rapport with both hackers and executives for years to come. 

Curious how Grammarly Business could help your team nail the nuance of brand voice and improve writing quality across teams? Contact us to learn more.



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Learn English While Sleeping |#1| Trick to learn English vocabulary

Learn English While Sleeping |#1| Trick to learn English vocabulary English learning 2020, Learn English 2020 | Vocabulary 2020 Learn English While Sleeping …

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تعلم اللغة الإنجليزية من الصفر للمبتدئين الدرس الاول 1 – تركيب الجمل بإحترافية

اليكم أحسن و أسرع كورس تعلم اللغة الإنجليزية من الصفر بطريقة حصرية و جديدة, هذا كورس تعلم اللغة الانجليزية للمبتدئين كورس انجليزى شامل من البداية سيجعلكم …

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14 July 2021 Current Affairs in Gujarati by Rajesh Bhaskar | GK in Gujarati | Current Affairs 2021

ડેઇલી કરંટ અફેર્સની સાથે દરરોજ અંગ્રેજી ગ્રામર ,સાહિત્ય વિશેષ, અગાઉની પરીક્ષામાં પુછાયેલા પ્રશ્નો તેમજ ડેઇલી …

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Learn English Through Movies #Frozen 3

The secret of getting ahead is getting started. – Mark Twain — Soul: Dory: Breaking Bad: Frozen: …

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Practice what you preach Idiom Definition – Grammarist


Practice what you preach is an idiom. An idiom is a commonly used word, group of words, or phrase that has a figurative meaning that is not easily deduced from its literal definition. Often using descriptive imagery or metaphors, common idioms are words and phrases used in the English language in order to convey a concise idea, and are often spoken or are considered informal or conversational. English idioms can illustrate emotion more quickly than a phrase that has a literal meaning, even when the etymology or origin of the idiomatic expression is lost. An idiom is a metaphorical figure of speech, and it is understood that it is not a use of literal language. Figures of speech like an often-used metaphor have definitions and connotations that go beyond the literal meaning of the words. Mastery of the turn of phrase of an idiom, which may use slang words or other parts of speech common in American slang or British slang, is essential for the English learner. Many English as a Second Language students do not understand idiomatic expressions and idiomatic language such as hit the sack, spill the beans, let the cat out of the bag, silver lining, back to the drawing board, barking up the wrong tree, kick the bucket, hit the nail on the head, face the music, under the weather, piece of cake, when pigs fly, and raining cats and dogs, because they attempt to translate them word for word, which yields only the literal meaning. English phrases that are idioms should not be taken literally. In addition to learning vocabulary and grammar, one must understand the phrasing of the figurative language of idiomatic phrases in order to know English like a native speaker; it is helpful to maintain a list of phrases, common expressions, colloquial terms, and popular expressions to memorize that are used figuratively or idiomatically. We will examine the meaning of the common idiom practice what your preach, where it came from, and some examples of its idiomatic usage in sentences.

Practice what you preach is an admonishment to behave in the same manner that you expect others to behave or to do the things that you advise others to do. Someone who does not practice what he preaches is usually considered a hypocrite. The expression practice what you preach has been in use since the 1600s; the sentiment is found in the Bible. The phrase appears in the King James Version of the Bible, Matthew 23:3: “…they preach but do not practice.”

Example

It all just comes back to trying to practice what you preach, failing, and trying again, and the record reflects that. (Guitar Girl Magazine)

Practice what you preach – be a good role model and teach children about the possible dangers. (Connaught Telegraph)

The Good Morning Britain host urged the royal to “practice what you preach” after he told the world to be “like raindrops” in order to “relieve the parched ground”. (The Sun)



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